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Website SEO and Social Media Analysis With each and every update to search algorithms

Website SEO and Social Media Analysis
With each and every update to search algorithms, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. If Orange Element doesn’t have a healthy content profile spread out in months and even years, this could be potentially damaging to their business.

In order to increase Orange Element’s online presence and brand as being a full service creative agency they will need to have a solid SEO strategy in place. A good SEO strategy is vital for increasing any organization’s branding efforts and online presence.

Using Technology & Systems
In today’s world of hi-tech analytics and social media, consultants are being required to stay up to date with changing technology, such as online advertising, to be successful.

Digital marketing
Today, traditional media, such as print news, radio and television has diminished in importance as social media networks and digital platforms compete for consumer time and money.

Why SEO?
Companies, small and large are investing into developing a solid SEO optimized web infrastructure that is search-engine friendly.
Compared to the costs associated with other forms of online marketing such as PPC or “pay-per-click” advertising, social media marketing, or purchasing leads for an email marketing program, SEO will still provide a fairly good ROI for Orange Element. While PPC may drive more revenue and social media may be more important for Orange Elements image, organic SEO in many ways will be the baseline for the optimization of online presence.