The following is the link of the YouTube video that I have chosen
The following is the link of the YouTube video that I have chosen. The reason I chose this type of video is that I feel there is a very good concern over this issue of increasing carbon emissions which pollute the environment.
Advertisement Link: https://www.youtube.com/watch?v=9icT1xANaxI
The advertisement of Toyota Yaris target market consists for young people, both gender and people from the most populated city with less environmental conservation techniques. The stress over increasing carbon emissions has forced global cars industry to develop better cars running on alternative fuels. Moreover, its directly target consumers by focusing on their interests and make them excited for the road ahead because they show us in the advertisement the car in nighty road with different features such as unique, comfortable and stylish and through this advertisement, we can tell that the car can handle any weather.
Point 1: (0.09 – 0.11 & 0.23 sec) the criteria here is discussing the difference between a different brand. The car’s bold colour range and stylish features portrayed as the contagious blue colour that reflects and glows on the street of the ad is differentiated from other models of the same type but with fair colour.
Point 2: No plugging in (0.19 sec) – The criteria here is discussing the difference between a different brand which is electric cars but with the charging system. The ad here emphasizes on a twin powered engine (gasoline engine and electric motor) that cuts fuel consumption and conserves energy without plugging system.
The advertisement is focused on activating solving a problem. In reference from the advertisement, Toyota used a simple mini car and not a luxurious type which technically describes that the product is made available for every class of people.
Yes, this advertisement is effective.
Environmentally Friendly: One of the biggest advantage of hybrid car over gasoline/fuel powered car is that it runs cleaner, emit less pollution and has better gas mileage which makes it environmentally friendly. This concept as presented in the entire ad activates the environmental cleanliness in the target market.