The choice of this particular biblical reference can be perceived as Obama’s attempt to spread the notion and ideology of love
The choice of this particular biblical reference can be perceived as Obama’s attempt to spread the notion and ideology of love, and through “loving thy neighbour” the American people can embrace a notion of racial inclusiveness and ideological diversity, necessary in the time of economic and international crises.
Contrary to popular assumption, it’s not just because the United States is one of the most religious countries on earth, although this certainly plays a part. Several researchers have highlighted that the United States possesses its own particular type of “civil religion”, that is, a religion of the state, separate and distinct from traditional religions such as Judaism and Christianity, but nonetheless relying heavily on these for images, narratives, rituals and rhetoric. As part of this civil religion, the US President assumes the role of both prophet and priest (and, occasionally, martyr) of the nation.