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Target market by income are also apply which mean that Cotton On focused on low level class to middle level class as they offered wide variety of their clothing line in low prices

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Target market by income are also apply which mean that Cotton On focused on low level class to middle level class as they offered wide variety of their clothing line in low prices. This also apply to teenagers or students that have small budgets that need saving but still able to purchase Cotton On products due to low prices that are being offered. Cotton on are really different compare to their rivals such as Forever 21 or H&M. The obvious reason is the prices which Cotton On offer cheaper than them. Fast growing of outlet stores opened internationally especially in the Asia countries. (“Cotton On”, n.d).

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