Nowadays, we live in a society that obsessed with beauty. From the moment each of us sets foot on this earth to the day we die, we are taught by the culture around us that beauty means lives happily ever after, while the hideous witch or ogre is doomed to meet a grisly end. We grow older and the princesses of our bedtime stories make way for shimmering Hollywood stars and carefully made-up models in magazines. The message, however, remains the same which is “beauty is everything”. But as we strive for this indefinable perfection, we must ask ourselves what it truly means to have beauty and how far we are willing to sacrifice to obtain it. With all the big brand launches their much projected products and some of them not being available in our countries, we tend to trust online shopping but is this safer? Shopping for cheap designer cosmetics might put you at risk and with social media playing a big role in this, many of these products are fake and more alarming could leave you with bad side effects. The beauty industry is exploding and with the youth trying to keep up with their beauty idols and catch up with trends, many are taking short cuts. These unregulated fakes can contain a lot of unregulated dangerous ingredients that we don’t know of and can cause massive damage.