Lancaster and Reynolds
Lancaster and Reynolds (2005) stated that “marketing communication decisions include: promotion strategy (push, pull, etc.), advertising, personal selling and sales force, sales promotion, public relations and publicity, and marketing communications budget).”
Vee Technologies does promotion of various kinds in its marketing mix with an objective increasing its brand awareness among industries and prospective clients. Vee Technologies does social responsibility activities wherein it works in three chosen fields of school education, employability and technical education. These activities are promoted by the public relations team. Also the public relations team gives the press briefings and the awards and recognitions received by the company to all the news and magazines.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Vee Technologies.