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Communication is a process of passing information from the source to the receiver

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Communication is a process of passing information from the source to the receiver. This process faces barriers which can render it useless thus not achieving its goal. The source in the communication process having have seen a need to initiate the process and to reach the goal, he must put into place measures to curb the barriers as well. This need to communicate is or must be motivated by the wishes he or she desires to accomplish.
With the goals to get or give information, to change behavior, to nurture, to inspire, to connect or to persuade, the source main basic wishes can fall in the following four categories:
I. Behavior change
II. Social change
III. Advocacy
IV. Strengthening an enabling media and communication environment

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