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Bargaining power of suppliers working with Samsung depends on the specific type of supplier

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Bargaining power of suppliers working with Samsung depends on the specific type of supplier. Samsung has 579 suppliers globally and the company’s supply chain includes over 2,700 suppliers in various industries across the world.3 Businesses supplying general parts and components do not yield substantial bargaining power due to the importance of Samsung’s order volume and its ability to negotiate prices. However, one particular supplier, Google exercises an immense bargaining power as the supplier of Android platform due to the lack of alternative platforms available to Samsung.
Samsung Electronics duly recognizes the importance of developing strategic cooperation with suppliers and about 71,4% of total economic value was shared with suppliers in 2015.4 Moreover, Samsung maintains an extensive communication with its suppliers within the scope of various programs and initiatives such as Shared Growth Day, Supplier Dialogue Fair, Hot Line and informal meetings with suppliers.
Samsung Group Report contains a full analysis of Samsung Porter’s Five Forces Analysis. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Value Chain analysis and McKinsey 7S Model on Samsung. Moreover, the report contains analyses of Samsung leadership, business strategy, organizational structure and organizational culture. The report also comprises discussions of Samsung marketing strategy and addresses issues of corporate social responsibility.

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