Although the above example shows different SMART objectives for each level
Although the above example shows different SMART objectives for each level, each of the objectives are linked to the organisational goal and therefore each individual will know just how their role and activities contribute to the overall success of the organisation.
There are a number of benefits to staff understanding the purpose of the organisation and sharing a common goal. A shared sense of purpose amongst all employees gives an organisation its identity and a high level of shared purpose suggests that people are motivated to deliver on goals and objectives set for them. This is important and should be taken into consideration.